They then used that information to create user paths that connected service line content with location content, putting site visitors on the right track to receive care in the PIH Health network. It helped the team to identify which services were delivered at the different hospital campuses. This research was the basis for keyword portfolios, which the team relied on to develop user-focused content that answers searchers’ questions.Įarly work on location strategy also proved invaluable. In addition, keyword research for two priority service lines helped identify varied terminology used to search for specialists, medical conditions, and care services. This was particularly important as Good Samaritan Hospital content was woven in alongside PIH Health information. The team also revised the website style guide that then could be used by both Geonetric writers and PIH Health’s internal team to present a unified tone and voice throughout the site. Building the foundation for effective contentĪs part of the redesign, the Geonetric team reviewed the content inventories of both sites and analyzed them, provided consumer-friendly navigation label recommendations, and developed an overarching content matrix.

The emphasis? Reimagined web content, particularly around the key service lines of cancer and heart. The organization partnered with their long-time agency, Geonetric, on the website redesign.

With the acquisition, PIH Health wanted to reimagine its web presence and ensure the site tells a system-centric story in a consumer-friendly way. With the recent acquisition of Good Samaritan Hospital, a 408-bed hospital in downtown Los Angeles, the organization’s network continues to build resources, expand coverage, and develop a sustainable model for delivering care in the area in the future. The organization has a large network of PIH Health physicians and more than 7,500 employees - and it keeps growing. PIH Health is a nonprofit, regional healthcare network headquartered in Whittier, CA, with three hospitals, a large multispecialty medical group and a robust post-acute care program.

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